‘Shallow Work’ means: non cognitively demanding, logistical-style tasks, often performed whilst distracted. This state of fragmented attention cannot accommodate Deep Work. A McKinsey study found that the average knowledge worker spends more than 60% of the week engaged in electronic communication and internet searching, with 30% of time dedicated to reading and answering email alone. We are losing familiarity with deep work because of the network tools – email, sms, Twitter, Facebook and Instagram. The ubiquity of deep work among influential individuals is important to emphasize because it stands in sharp contrast to the behaviour of most modern knowledge workers today – a group that is forgetting the value of going deep. We now know from decades of research in both psychology and neuroscience that the state of mental strain that accompanies deep work is also necessary to improve your abilities. This is a necessary practice to wring every last drop of value out of your current intellectual capacity. These efforts create new value, improve your skill, and are hard to replicate. ‘Deep Work’ means: Professional activities performed in a state of distraction free concentration that push your cognitive capacities to the limit. The good news is that there are massive economic or professional opportunities for the few who can resist this trend and prioritise depth.Ĭal Newport will sell you on going deep so you can acquire the type of skills that will make you valuable in the modern economy. Our culture is constantly pushing toward ‘shallow work’ and most are getting stuck and distracted. These efforts create new value, improve your skill, and are hard to replicate” Deep Work is: “Professional activities performed in a state of distraction free concentration that push your cognitive capacities to the limit.
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